Intended to improve creative and critical thinking skill in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases.
Undergraduate Credit: 3 hours
Prerequisite: ADV 250 or ADV 283; ADV 284. Restricted to Advertising or Agricultural Communications or Computer Science & Advertising or Ag Communications-Advertising major(s) or minor(s).
Note: Credit is not given toward graduation for ADV 360 and ADV 460. Restricted to students with Sophomore, Junior, or Senior.
Course Department: Advertising
Updated: March 28, 2026